SF MOMA | #TheNewSFMoMa
Art Direction. Photography. Branding.
Overview
San Francisco is a spot that is, has been and will always be an iconic and unique city around the world.
It recently opened one of its emblematic cultural temples, the New SFMOMA.
Expecting to keep the same innovative and artsy vibes as its worldwide trendy heritage.
Challenge
The New SFMOMA´s reopening ad campaign wasn't perceived as emblematic as the public was expecting initially.
Then, how challenging can be to redesign the actual New SFMOMA´s opening ad campaign?
Solution
Museums of modern art are about extraordinary visual experiences with its current content and masterpieces.
We decided to recreate this whole New SFMOMA´s iconic language with its name and powerful visual content.
The perfect symbiosis: Like Our Artists, We Live Contemporary.
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· San Francisco, CA ·
[ Adobe Photoshop CS6, Adobe Illustrator CS6, Adobe InDesign CS6 ]