Guayakí Yerba Mate | Fountain Of Youth
Art Direction. Branding.
Overview
Yerba mate is a widely known beverage in South America, particularly in Argentina, Uruguay, Bolivia, Brazil,
Paraguay and Chile. Yerba Mate has the "Strength of coffee, the health benefits of tea, and the euphoria of chocolate" all in ONE beverage.
Overall the commonly used stimulants in the world: coffee, tea, guaraná and cocoa. Yerba mate triumphs as the most balanced,
providing energy and nutrition at the same time.
Challenge
Generate brand awareness about a popular, natural, exotic and healthy South American beverage introduced to the American market.
Solution
A communication language and visual strategy that evokes: The millenary and youthful. Freshness and energy blended.
The new strength that restores one to its original state. Yerba Mate Guayakí, the only versatile and organic drink
that makes you believe the fountain of youth is not a legend anymore!
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· San Francisco, CA ·
[ Adobe Photoshop CS6, Adobe Illustrator CS6 ]