Guayakí Yerba Mate | Ad Campaign: #DrinkVersatility
Art DIrection. Branding.
Overview
Drinking mate is traditionally a shared experience, a symbol of hospitality and friendship in South America. Yerba mate is a versatile beverage that can be prepared in a variety of ways. It can be consumed hot, cold, with milk, honey, lemon, mint, you name it... the combinations are endless!
Challenge
Even though Guayakí Yerba Mate is a California-Based company. Like other popular brands in the region, is not a very well-known drink as it should be. In order to generate more brand awareness, one of the strategies could be teaming-up with successful and trendy brands such as GoPro. This way, potential customers can be attracted through extreme sports, championships at all kind of environments.
Solution
Using a direct advertising message highlighting one of the main properties and competitive advantages about Guayakí Yerba Mate. The brand is showcased respectively as its product features: a diversified, healthy, exotic, unique and versatile drink that can be enjoyed and shared in every occasion & weather conditions.
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· San Francisco, CA ·
[ Adobe Photoshop CS6, Adobe Illustrator CS6 ]